Six Pillars
Our organisation is structured to swiftly and successfully satisfy the changing needs of our growing customer base and to do it our business model is built on six core pillars:


  1. Quality: Marketing & distributing best quality products from the world’s best brands & producers.

  2. People: Investing in a talented, dedicated and diverse workforce providing them career opportunities to grow within the organization & deliver superior results.

  3. Relations: Establishing solid partnerships and long-lasting relationships with our business partners.

  4. Reach: A direct reach to customers across all market segments.

  5. Robustness: Effective & efficient organization built on best international practices.

  6. Performance: A high performance organization that is focused on building profitable growth.