Sourced from JBS Australia’s integrated feedlot and processing plant facility on Queensland’s famous Darling Downs, cattle chosen for the coveted Beef City Platinum brand enjoy a highly nutritious grain ration for a minimum of 100 days in order to deliver a well-marbled beef product known for its tenderness, juiciness and flavour. The high quality of Beef City Platinum lends this brand perfectly to the high end food service and speciality retail markets of the UAE and the Gulf region.
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